Getting MORE Wholesome with Disability, Diversity and Acceptance
Food styling, features and benefits and an amazing taste profile are all must haves in the consumer packaged goods category. But for brands to truly shine and create lasting connections with customers,...
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Sign of the times: Burger King brings ASL to branding.
Most people know April 15th as tax day, but its also National American Sign Language Day and Burger King had a whopper of an idea to create some fun connections while connecting advertising and...
View ArticleAdvertising can take someone from being wheelchair bound to boundless.
Two ad campaigns that came out days apart portray people with disabilities in totally different lights…one for the better and one not so good. What this tells me is that we have a long way to go to...
View ArticleAdvertising & Disability at a Crossroads: Stop typecasting and using us as...
I love everything about Jaguar cars and I’m a big fan of Stephen Hawking, but the combination of the two in the British auto brand’s latest advertisement left me a bit disappointed. The plot line pulls...
View ArticleHow Will Sagamihara Shape The 2020 Tokyo Paralymics Disability Stories?
The Rio Paralympics haven’t even started, and the games are already in a crisis of shifted funding for athlete participation, diminished staff and potentially empty stands. But the Sagamihara massacre...
View ArticleBritain Wins Gold For Disability Adverts
Pictured in the featured image are USA athlete Tatyana McFadden and British athletes Hannah Cockcroft and Melissa Nichols celebrating victories and holding up their respective country’s flag. But what...
View ArticleHow amputees became the disabled darlings of Madison Avenue
Recently Campaign Live, an advertising industry media outlet, published several articles tied to increasing visibility of advertising and disability. Journalist I-Hsien Sherwood wrote groundbreaking...
View ArticleDisability: From Ugly To Beautiful
What if you were fined for just being out and about and walking down the sidewalk…because you were considered ugly? I’m not talking about the Fashion Police that could jokingly fine you if you’re...
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Ads In Australia Can Be Inclusive For More Than A Day
Two advertising campaigns show, for better and worse the opportunities and pitfalls of diversity and disability inclusion. What was touted as one of the of the most diversity-friendly commercials to...
View ArticleAdvertising and Disability Representation for Burger King Brazil
Burger King’s tagline Be Your Way has a meaning that goes well beyond the food combinations and customizations available, to how the home of the Whopper welcomes diversity and inclusion. Now Burger...
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